We are thrilled to announce that Slash Beauty has been awarded Beauty Brand of the Year at the 2025 Women’s Choice Awards—an honour that means so much to our team, our community, and everyone who has been part of our journey.
This award is more than a trophy. It represents years of dedication, innovation, and an unwavering commitment to creating beauty solutions that are safe, inclusive, and made for the modern African woman. From our early beginnings to our breakthrough press-on cluster lashes, every step has been fueled by passion and purpose.
To our incredible Slash Beauty community: thank you.
Your votes, your loyalty, your feedback, and your belief in what we are building made this moment possible. You are the reason we continue to innovate and push boundaries in the beauty space.
We are deeply grateful to God for guiding this journey and blessing the work of our hands. This win is a reminder that purpose aligns exactly when it should.
We’re only just getting started — and we can’t wait to show you what’s next.
Thank you for choosing Slash Beauty.
Thank you for believing in us.
This win is ours.
— Team Slash Beauty