The Slash Beauty Story: How we are redefining African Beauty

Sep 21, 2025

Every great brand begins by solving a problem — the Slash Beauty story began with poor quality lashes and lash glue. After experiencing keratitis - a severe eye infection - caused by harmful lash products, our founder, Sasha Sahnoon, knew women around the world deserved better. SlashBeauty was born with one mission: to create safe, innovative and effortless beauty solutions that fit seamlessly into our everyday lives.

Since 2018, we have  been pushing boundaries in Ghana’s beauty space. We started with strip lashes, then introduced the Stick & Stay Magic liner - our famous eyeliner glue, lip glosses, and in 2024, our game-changing Press On cluster lashes. Each launch comes from listening to you — our community — and finding ways to make beauty easier, safer, and more inclusive.

Our Press On clusters are unlike anything else on the market:
  • No messy glue needed — they’re pre-glued and ready to wear.
  • Super easy application — just Pick. Place. Press.
  • Lightweight & comfy — blends seamlessly with your natural lashes.
  • Versatile styles — from natural soft glam to bold drama in customizable lengths.


And we’re not stopping here. SlashBeauty’s vision is to grow into a leading African beauty brand, carrying our innovation and inclusivity to the world. From winning the ‘Emerging Beauty Visionary’ Award to representing Ghana at international expos, we’re proud to show that African beauty belongs on the global stage.

Ready to be part of the SlashBeauty story? Explore our products and experience the innovation redefining beauty in Africa. www.theslashbrand.com